In a region filled with fast growing businesses and evolving industries, one name continues to make an extraordinary impact. Sarah Bou Maroun is a senior human resources strategist, consultant, trainer, and educator. With over 18 years of experience, she has shaped the future of many companies and professionals across the MENA region and beyond. From Lebanon and the UAE to India and Armenia, Sarah’s work shows how people are the core of organizational success.
She is currently the Senior Partner at Tawzif Training and Consultancy, a top HR firm based in UAE and Beirut. Her mission is to transform family owned and private businesses into world class corporate organizations. She also focuses on building strong HR departments that improve performance and workplace culture.
From a Language Graduate to a Global HR Leader
Sarah’s journey started with a bachelor’s degree in Languages and Translation from Université Saint Joseph. Her interest in people and workplace behavior led her to pursue a master’s degree in Human Resources Management. Today, she is pursuing a PhD in Leadership and HR Management.
What makes Sarah different is her ability to mix academic learning with real world business experience. She is a certified trainer in many areas, including situational leadership, change management, ISO standards, risk management, and reward systems.
Building Businesses Through People
Sarah has restructured HR departments for many international companies in different industries, such as:
- FMCG and food Gandour KSA, Unica, Tutti Frutti
- Healthcare FMPS Holding, Bioteck Medical, biomerieux
- Retail and fashion Baroody International (Speedo, Adidas, Champion)
- Media and technology AWI International (Marie Claire Arabia, Top Gear)
- Construction, telecom, and digital platforms I Engineering Group, Ninja GCC, Interface Qatar
In every company, Sarah started from scratch, designing job roles, HR scorecards, onboarding programs, and talent management systems. She also guided leadership teams through big changes in their organization.
She always begins with people understanding their roles, strengths, and goals and turns that knowledge into a productive and healthy workplace system.
A Voice in Education and Human Development
Outside the business world, Sarah teaches university students at Saint Joseph University, Lebanese American University, and EMIS Business School Paris. Her courses include:
- Emotional intelligence in the workplace
- Talent management and leadership
- Successful job hunting
- Team behavior and communication
Sarah has guided thousands of students and young professionals, helping them find jobs and grow in their careers. Her teaching style is practical and relatable. She connects classroom learning with real life situations.
Leading the Way in Corporate Training
Sarah is also the CEO of Competencies Training, a company that offers corporate development programs. As a professional trainer, she leads workshops on HR systems, leadership, and workplace skills.
Some of her popular training programs include:
- Interviewing with competencies
- Managing performance reviews
- Communication and presentation skills
- Recruitment and hiring techniques
- Building strong teams and resolving conflict
- Excellent customer service and sales
- Situational leadership and managing change
- ISO and health and safety systems
Her training sessions are hands on and designed to help both leaders and team members grow.
A Strategic Mind with an Operational Focus
Sarah combines big picture planning with attention to detail. Whether she is rewriting HR policies, preparing HR budgets, or guiding managers through employee performance reviews, her focus is always on long term results.
She works closely with finance teams, builds organizational charts, plans for succession, and improves employee retention. Her work always matches the company’s goals and values.
She believes that successful organizations are built by people who feel supported and motivated.
Breaking Barriers in a Competitive Industry
Sarah’s path was not easy. She worked in male dominated industries such as engineering, media, and construction. She had to prove her skills and knowledge again and again.
Still, she stayed strong and kept showing results. Today, she is a respected expert in the HR world. She also believes in helping other women grow. She gives motivational talks, mentors young professionals, and supports women entering HR and leadership roles.
The Vision That Drives Her
Sarah’s main goal is to help organizations grow through their people. She believes that when employees feel valued, businesses succeed. She often says, an organization is only as strong as its people.
Whether she is working with a small startup or a large company, she brings the same energy and vision. Her focus is always on building stronger teams, better systems, and a supportive work environment.
What’s Next for Sarah Bou Maroun
Sarah is currently expanding her training and consultancy work while completing her PhD. She is also developing online tools and e learning programs to help more businesses across the region.
On her Instagram page managed by Qudra Hub, she shares daily insights about HR, leadership, and personal growth. Her content is easy to understand and relatable for professionals at all levels.
She continues to inspire others through her story, leadership, and passion for growth.
Conclusion
Sarah Bou Maroun’s journey is not just about career titles. It is about building lives, shaping futures, and changing the way businesses grow. She has shown that success comes when you invest in people.
Her work is a reminder to all professionals and companies that people matter the most. With the right strategy and care, any business can thrive.
Whether you are an HR student, a business leader, or just starting your career, Sarah’s story is full of lessons and inspiration. She proves that real change starts with the people inside an organization.Do follow on Instagram
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