Sarah Marie is not your typical fitness coach. With 15 years of experience in personal transformation, a background in the Australian Defence Force, and the prestigious title of IFBB PRO Women’s Physique Division, Sarah Marie is the powerhouse behind Builderellas—a growing brand that’s helping both women and men transform not just their bodies, but their lives.
Through her coaching, Sarah Marie blends military discipline, elite fitness knowledge, and emotional intelligence to create life-changing experiences. At the heart of everything she does is a bold mission: to change the lives of every person we come across.
From Military Life to Fitness Mission
Before she became a coach and professional bodybuilder, Sarah Marie served in the Australian Defence Force. Her years in service taught her structure, mental strength, and the power of discipline—skills she now applies to her coaching philosophy.
Her military background shapes her approach: she’s goal-driven, solution-focused, and committed to pushing people past mental barriers. Clients aren’t just handed workout plans—they’re taught to think differently, train smarter, and stay accountable to long-term goals.
Builderellas: A Movement, Not Just a Program
Builderellas isn’t just a fitness brand. It’s a mission-driven system designed to help both women and men build stronger minds and bodies. While Sarah Marie is the founder and visionary, she leads a handpicked team of certified coaches whom she personally educates and develops. This team is at the frontline—coaching clients daily and delivering the Builderellas philosophy across the globe.
Each coach is trained to follow the core values of Builderellas: structure, accountability, mindset, and sustainable results. The team works under Sarah Marie’s guidance to ensure every client—regardless of their level—receives expert support, tailored programming, and constant encouragement.
Clients often begin their journey focused on physical change but end up walking away with emotional strength, mental clarity, and renewed confidence.
Rising as an IFBB Pro
Achieving IFBB PRO status in the Women’s Physique Division was a major milestone in Sarah Marie’s journey. It represents years of dedication and positions her among the elite athletes of the world. More importantly, she brings the same level of professionalism and intensity to her coaching practice.
Her experience on stage enables her to coach clients who are interested in competition prep, as well as those who simply want to train like a pro and master their bodies. For Sarah Marie, it’s never about one perfect moment—it’s about building lasting power, inside and out.
A Global Impact: From Australia to the UAE
Originally from Australia, Sarah Marie now lives and coaches in Dubai. Her international experience allows her to work with a diverse, global client base. Builderellas serves clients across the UAE and around the world, adapting to different cultural needs, lifestyle demands, and fitness goals.
Sarah Marie understands the challenges people face—whether it’s cultural expectations, time constraints, or emotional setbacks. Her coaching, and that of her team, is built to help both men and women break through those barriers.
The Code Black Challenge: Built to Transform
One of Builderellas’ standout offerings is the Code Black Challenge—a high-intensity, results-driven program for clients ready to level up. This is more than a fitness challenge—it’s a full mental and physical reset.
Participants receive personalized strategies, mindset support, habit-building tools, and the kind of honest feedback only elite coaches can provide. Sarah Marie and her team are hands-on every step of the way, ensuring each individual has the tools to thrive.
Coaching with Heart and Realism
Despite her military background and pro-athlete status, Sarah Marie leads with empathy. She often shares personal insights, struggles, and experiences that help clients relate. From stress to relationships, parenthood to burnout—she speaks openly about the realities of staying healthy in a fast-paced world.
She reminds clients that perfection isn’t the goal—commitment is. Her coaching emphasizes daily habits, sustainable progress, and emotional resilience.
Empowering Through Strength
Sarah Marie’s mission is clear: to change lives by helping people build not just better bodies, but stronger self-belief. Under the Builderellas banner, she and her team guide clients through a journey of strength, confidence, and long-term transformation.
This philosophy shifts the focus away from quick fixes and towards empowerment. Whether it’s building strength instead of chasing weight loss, or cultivating self-worth instead of shame—Sarah Marie leads people to real, meaningful growth.
When both women and men feel strong in their own skin, they lead better lives—not just for themselves, but for their families, careers, and communities.
What Sets Sarah Marie’s Coaching Apart?
- Military discipline: A structured system with a proven foundation in performance and mental toughness
- Team-based coaching: A growing team of coaches personally developed by Sarah Marie to deliver consistent, high-quality guidance
- Tailored strategies: Every client receives coaching that fits their unique goals and lifestyle
- Mindset-driven: Emotional health and mental clarity are core parts of the journey
- Global reach: Coaching that respects cultural diversity and meets people where they are
Final Words
Sarah Marie’s journey is one of resilience, reinvention, and purpose. From military life to IFBB PRO status, and now as the founder of a global fitness movement, she continues to prove that real transformation starts in the mind—and is powered by action.
Through Builderellas and her hand-trained coaching team, Sarah Marie is not just building stronger bodies. She’s building better lives.
And as her mission says loud and clear: we’re here to change the lives of every person we come across.
Also read: How Heba Abu Zaid Built “Sensation by Heba” in Dubai
