In the fast-paced world of entrepreneurship, few individuals manage to build a brand, inspire a generation, and maintain a personal life filled with passion and purpose. ShoruQ Alsalmi is one such powerhouse. From co-founding a leading digital agency to revolutionizing the skincare industry with her innovative clinic, she is redefining what it means to be a modern businesswoman.
With a sharp business acumen, an unwavering commitment to excellence, and a passion for empowering others, ShoruQ has carved out a space for herself in two dynamic industries—digital marketing and beauty. But her success is not just about business; she is also a devoted wife, investor, skincare enthusiast, and pet lover, balancing multiple roles while inspiring others to follow their dreams.
Her story is one of resilience, determination, and an ever-evolving vision for the future.
Early Life and Inspirations
Great entrepreneurs often have a defining moment in their early years that sets the course for their success. For ShoruQ, that moment was her fascination with both creativity and technology. She grew up deeply interested in the transformative power of digital marketing and skincare, two fields that might seem unrelated but share a common theme: transformation.

From a young age, she envisioned a future where she could merge her business instincts with her passion for beauty and innovation. This early curiosity and drive laid the foundation for her later ventures, allowing her to explore opportunities in both industries and eventually lead the way in redefining them.
Co-founding @aqagency.sa: A Digital Powerhouse
The digital world is constantly evolving, and businesses that fail to establish a strong online presence risk being left behind. Recognizing this gap, ShoruQ co-founded @aqagency.sa, a digital agency dedicated to helping brands maximize their online visibility and impact.
Under her leadership, the agency has grown into a trusted name in the digital marketing industry, providing expert services in branding, social media management, content creation, and strategic online positioning.
What sets @aqagency.sa apart is its ability to anticipate digital trends and implement forward-thinking strategies. The agency has successfully worked with numerous brands, ensuring they not only survive but thrive in the competitive online marketplace.
ShoruQ’s ability to blend analytical thinking with creativity has made her agency a sought-after name among businesses looking to revolutionize their digital footprint.
Establishing @plumpclinic: A New Standard in Skincare
While making waves in the digital marketing world, ShoruQ never lost sight of her passion for beauty and self-care. This led her to establish @plumpclinic, a skincare clinic dedicated to providing top-tier treatments focused on natural enhancements and holistic well-being.
With the skincare industry booming, @plumpclinic stands out by offering personalized care tailored to each client’s unique needs. Unlike traditional beauty clinics, which often emphasize drastic transformations, @plumpclinic focuses on enhancing natural beauty, prioritizing safe and effective treatments.
ShoruQ’s dedication to the clinic goes beyond business—she is actively involved in ensuring the highest quality standards, researching the latest skincare technologies, and collaborating with top professionals in the field. The clinic’s success is a testament to her vision and commitment to helping people feel confident in their skin.
Balancing Business and Personal Life
Many entrepreneurs struggle to find a work-life balance, but ShoruQ manages to navigate both worlds with grace. She is a devoted wife, finding strength and support in her marriage while continuing to push forward in her career.
Her love for animals is another important aspect of her life. As a passionate pet lover, she advocates for animal welfare and pet adoption, using her platform to encourage responsible pet ownership.
While some might see these personal pursuits as separate from her professional life, ShoruQ believes they contribute to her success. By maintaining a sense of balance, she brings clarity, energy, and passion into every project she undertakes.
An Investor with a Vision
Beyond running successful businesses, ShoruQ is also a forward-thinking investor. She actively seeks out investment opportunities that align with her values—innovation, sustainability, and female empowerment.
She is particularly passionate about supporting women entrepreneurs, investing in businesses that are breaking new ground and pushing boundaries. Through her investments, she helps emerging startups gain the resources and guidance they need to flourish.
Her investment philosophy isn’t just about financial gain—it’s about empowering the next generation of entrepreneurs and ensuring that groundbreaking ideas get the support they deserve.
A True Skincare Enthusiast
Many entrepreneurs launch businesses for profit, but ShoruQ’s venture into the skincare industry is deeply personal. She is a self-proclaimed skincare junkie, constantly researching new treatments and innovations.
This passion translates directly into the services provided at @plumpclinic. Clients trust the clinic not only because of its reputation but because they know ShoruQ is genuinely invested in skincare and self-care education.
She often shares her skincare knowledge through social media, workshops, and personal consultations, ensuring people have access to accurate information about skincare routines, treatments, and product recommendations.
Her authenticity in this space makes her not just a business owner but an industry thought leader.
What’s Next? The Future of ShoruQ Alsalmi
With a relentless drive for innovation, ShoruQ’s journey is far from over. She is currently focused on expanding both @aqagency.sa and @plumpclinic, looking at ways to scale her businesses while maintaining the same level of quality and personalization.
She is also developing mentorship programs aimed at helping young and aspiring entrepreneurs navigate the challenges of building a brand. Through these programs, she hopes to share her knowledge, experiences, and strategies for success.
Her future aspirations include:
- Expanding her skincare clinic to new locations, making her high-quality treatments more accessible.
- Launching a digital marketing masterclass, where business owners can learn how to scale their brands online.
- Collaborating with global beauty brands, bringing international expertise to her local market.
- Advocating for ethical business practices, ensuring sustainability and transparency remain at the forefront of the industries she operates in.
Conclusion
ShoruQ Alsalmi is more than just an entrepreneur—she is a visionary leader, a mentor, and an inspiration to many. Her ability to balance multiple industries while maintaining authenticity and excellence is a testament to her dedication and skill.
Her journey reminds us that success isn’t about choosing between passion and profit—it’s about merging the two in a way that creates lasting impact.
As she continues to push boundaries, redefine standards, and empower others, one thing is certain: ShoruQ Alsalmi’s influence is just beginning.
Her story is a powerful example of what can be achieved when passion, persistence, and purpose come together.
Do follow her on Instagram
Do follow gulf magazine on Instagram