Soheila Sohrab, known online as @it.sohii, is an inspiring example of how creativity and discipline can build a powerful career. She began her journey in architecture, where she learned to balance structure with imagination. What started as an academic pursuit of design and space soon transformed into a passion for storytelling and communication. Today, Soheila stands as a successful crypto marketer, influencer, and crypto trader who connects ideas, cultures, and creativity across borders.
From classrooms and blueprints to cities across the world
After completing her studies in architecture, Soheila took a bold step and moved abroad. Over the last decade, she has lived in Turkey, the United Arab Emirates, and now Kuwait. Each country added something new to her journey. Living in diverse environments helped her understand different cultures, artistic styles, and people’s ways of expressing themselves. These experiences not only shaped her creative thinking but also gave her a unique global perspective that she applies in her marketing and brand storytelling work today.
Languages, culture, and the power of connection
Soheila’s exposure to international cultures encouraged her to learn new languages. She speaks Turkish, Azerbaijani, Persian, English, and a bit of Arabic. This ability to communicate in multiple languages has become one of her greatest strengths. It helps her connect deeply with people from various backgrounds and allows her to tell stories that feel personal and real. Whether she is working on a brand campaign or collaborating with another influencer, her multilingual skills make every connection more meaningful.
How architecture shaped a marketing career
Studying architecture taught Soheila to think critically and creatively at the same time. It showed her that design is not only about beauty but also about purpose. That mindset became the foundation of her work in digital marketing. Since 2018, she has been crafting campaigns that combine art, emotion, and clear strategy. Her architectural background gives her the ability to see the big picture and to design marketing plans that are both visually striking and strategically effective. Each campaign she works on reflects her ability to merge creativity with structure.
The pivot to influencer life and brand storytelling
As Soheila spent more time working with design and marketing, she realized her passion for visual storytelling. This passion naturally led her into the influencer world, where she could express her creativity freely and connect with audiences more directly. She began collaborating with brands, creating content that blends authenticity with style. Her attention to detail and genuine personality helped her grow a loyal following on social media. People admire her not only for her looks and creativity but also for her thoughtful approach to communication.
Miss Influencer UAE a milestone achievement
One of Soheila’s proudest achievements came when she became a semi-finalist in the Miss Influencer UAE competition. This event is known for recognizing influencers who combine business sense, creativity, and influence in the digital world. Reaching the semi-final stage was a major milestone in her career, proving her ability to stand among top creators in the region. It also gave her exposure to new opportunities, partnerships, and a wider community of creative professionals who share her passion for impactful storytelling.
Trading, resilience, and the courage to start alone
At the age of 22, Soheila made a life-changing decision to move to a new country all by herself. It was not easy to start over in an unfamiliar culture, but she embraced the challenge. During that time, she worked in architecture and design while also exploring crypto trading. Balancing two demanding fields taught her resilience, independence, and financial awareness. Trading crypto assets became another creative outlet for her a way to apply logic, discipline, and calculated risk to achieve growth. These experiences helped her become stronger, smarter, and more confident in pursuing her goals.
Everyday life: creativity, hustle, and brand collaborations
Today, Soheila’s days are filled with content creation, brand collaborations, and trading analysis. She manages multiple roles with remarkable balance. Her social media presence reflects her lifestyle — stylish yet grounded, aspirational yet relatable. She shares not just her fashion and travel moments but also her thoughts on creativity, discipline, and digital growth. Followers love her mix of elegance and honesty, and many see her as a role model for balancing ambition with authenticity.
Soheila Sohrab : What she wants people to learn from her journey
Soheila believes that the most valuable lesson she has learned is adaptability. Living in different countries and working across industries has shown her that flexibility is key to success. She sees every challenge as an opportunity to grow. Whether she is learning a new language, exploring a new field, or managing setbacks, she approaches it all with patience and creativity. She encourages others to take risks, step out of their comfort zones, and embrace challenges as chances to build character and confidence.
A creative strategy that connects brands to people
Soheila’s marketing approach is built on empathy and understanding. She believes that successful branding is about real connection, not just polished visuals. Her goal is to help brands tell stories that feel authentic and human. Instead of focusing only on promotion, she works on creating emotional experiences that people remember. This ability to balance strategy and storytelling has earned her the trust of many brands looking for genuine engagement rather than just visibility.
Balancing design, data, and storytelling
What makes Soheila stand out is her ability to combine creativity with analytical thinking. Her background in architecture gives her a sharp eye for design and balance. Her experience in marketing gives her communication and storytelling skills. Her work in trading teaches her to understand numbers, trends, and timing. Together, these strengths make her a well-rounded creator and strategist. She approaches every project like a designer, a marketer, and an analyst all at once.
Building long-term impact not just trends
Unlike many creators who chase viral fame, Soheila focuses on building meaningful, long-term impact. She prefers to create content and campaigns that leave a lasting impression rather than short bursts of attention. Her collaborations are carefully planned to ensure value for both her audience and the brands she works with. This approach not only builds trust but also ensures steady growth in a fast-changing digital landscape.
Advice to her younger self and upcoming creators
If Soheila could give advice to her younger self, she would say: take risks earlier and explore more. She believes growth happens when you step into the unknown. She also advises young creators to never stop learning. Whether it is improving technical skills like editing or soft skills like communication, every lesson matters. According to her, passion alone is not enough consistency, patience, and curiosity are what truly shape a successful career.
What’s next vision and goals for the future
Currently, Soheila is focusing on expanding her influence in both crypto trading and brand collaborations. She aims to bridge creativity and strategy, combining her knowledge of design and communication with her experience in market trends. Her dream is to build projects that connect cultures and inspire meaningful conversations. In the long term, she wants to be remembered as someone who used innovation, design, and digital expertise to make a positive impact on people and brands around the world.
Why her story matters
In a world where careers and passions often overlap, Soheila’s journey stands as a reminder that creativity can take many forms. She has shown that what begins as a simple interest can grow into a powerful career through courage and adaptability. Her ability to blend design thinking with emotional storytelling makes her a unique voice in the digital space. Soheila’s story inspires young professionals to follow their instincts, explore the world, and turn their diverse experiences into something truly meaningful.
Final thoughts lessons for dreamers and doers
Soheila Sohrab’s life is proof that structure and creativity can build not just buildings, but futures. From her early days studying architecture to her current life as a crypto trader and influencer, she has turned every challenge into an opportunity to grow. Her journey teaches us that success is not about where you start but how boldly you move forward. With curiosity, consistency, and courage, anyone can design a life that blends passion and purpose just like Soheila did.
Do follow her on Instagram.
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