Ursula Manvatkar is not just a name; she’s a movement. A dynamic force in the UAE’s creative scene, Ursula wears many hats – filmmaker, actor, casting director, CEO, philanthropist and digital influencer. Her Instagram profile @ursydxb reflects her colorful journey and thriving presence across film, media, and social platforms.
She is redefining what it means to be a woman of substance in today’s content-driven world. With an audience that connects with her vibrant energy, Ursula’s story is more than just inspiration; it’s a reminder that passion, talent, and determination can build empires.
A Creative Force in Dubai’s Media Scene
Dubai is known for its luxury and innovation, but beneath the skyline is a fast-growing community of creatives and Ursula is right at its heart.
As a filmmaker and casting director, she has played a key role in shaping the region’s visual storytelling. From directing short films to curating casts that bring stories to life, Ursula’s eye for talent and storytelling has earned her respect in both indie and commercial media circles.
She doesn’t just make content she crafts experiences. Her projects are rooted in powerful narratives that reflect emotion, culture, and raw human energy.
CEO of Medulla Productions: Leading with Vision
Ursula is also the founder and CEO of Medulla Productions, a marcom and CSR agency based in the UAE. Medulla has become a trusted name for high-impact campaigns, casting & celebrity management, and full-scale media production.
Under her leadership, the company has worked with renowed production houses, brands, creators, and platforms to deliver results that blend creativity with strategy. Ursula’s hands-on approach and innovative mindset have positioned her as a go-to name in the UAE’s media and marketing industry.
What makes her journey even more impressive is how she balances the corporate world with the creative. She’s just as comfortable behind the camera as she is in the boardroom, an increasingly rare trait in the digital age.
A Talented Actor Who Embraces Versatility
Before founding her company, Ursula networked heavily in the filmmaking circles, taking up acting roles in small projects. With a naturally vivacious screen presence, she has acted in numerous short films, commercials, and video campaigns.
Her ability to portray diverse emotions makes her relatable to viewers. Whether it’s a light-hearted role or a deeply intense character, Ursula embraces each with authenticity.
Her passion for acting goes beyond performance; she believes in the power of storytelling as a tool for healing, communication, and expression.
Digital Storyteller on Instagram and TikTok
On Instagram (@ursydxb) and TikTok also (@ursydxb), Ursula connects with over 40,000 followers through short videos, reels, and behind-the-scenes content. She shares everything from her work highlights and acting snippets to fun family moments and personal reflections.
Her content is authentic, high-energy, and easy to relate to a refreshing change in an era of over-edited online personalities.
What stands out most is her strong connection with her audience. Ursula often engages with her followers through Q&A sessions, motivational talks, and live interactions. She’s a creator who listens, responds, and evolves with her community.
Licensed Collaborator and Brand Partner
Ursula is also a Licensed Collaborator, through her agency – Medulla, offering opportunities for influencers, brands, and creators to work directly with her on curated campaigns. Her collaborations focus on quality storytelling, emotional branding, and creative reach.
She has worked with many local and international brands in fashion, beauty, health, education, and entertainment. Her campaigns are known for their depth and relatability, standing out from the noise of generic influencer marketing.
Ursula’s brand collaborations are not just about sales they are about meaningful conversations, audience trust, and building long-term value.
Creating a socially responsible business model
Apart from her creative side, Ursula is also an extremely empathetic individual and strongly believes in helping the lesser-privileged members of the society through her creative CSR initiatives. Through her agency’s in-house projects – Care2Share UAE & Books2Benefit UAE, she actively supports local humanitarian causes since 2008 and continues to make great social impact and set an example for others around her.
Empowering Women in the Gulf
As a female leader in a competitive space, Ursula is actively breaking stereotypes. Her journey empowers many women especially in the Gulf region to pursue creative careers, speak their truth, and own their individuality.
She frequently speaks about mental health, gender equality, and work-life balance, and she’s not afraid to challenge social norms. Ursula is building not just a brand but a legacy for the next generation of fearless women.
What’s Next for Ursula?
From a corporate job to CSR work, then to casting and finally acting and end-to-end content creation, Ursula now actively mentors students and other young talents to grow their career better. Ursula’s plate is full, but her energy is limitless, and she continues to embark on new ventures according to the dynamic UAE market situation.
In her own words, “The goal is not just to create. It’s to inspire, evolve, and lead with love.” This mantra perfectly captures the spirit of her journey, one that continues to bloom in new, exciting directions.
She’s also exploring more content for international audiences, aiming to bridge cultures through storytelling. With new film projects, influencer partnerships, and digital campaigns in the pipeline, Ursula shows no signs of slowing down. She now aims to go international with her unique business concepts.
Final Thoughts: A Name You’ll Keep Hearing
Ursula Manvatkar is more than a creative professional; she’s a brand in herself. Her impact goes beyond content. It touches hearts, sparks conversations, and empowers people to believe in their own story.
Do follow her on Instagram
