From Childhood Curiosity to Digital Entrepreneurship
In the bustling landscape of social media, where influencer culture often prioritizes fleeting trends and massive follower counts, Wardah Hassan, the creative mind behind the popular Instagram handle @very_wardah, stands out. Her journey is a compelling narrative of how genuine passion, unwavering dedication, and a commitment to authenticity can build a loyal community that transcends mere statistics. Wardah’s story began not in a bustling content studio, but with the simple, relatable act of watching her mother prepare for the day. “Growing up, I had always had an interest in makeup especially because I used to watch my mom get ready,” she fondly reminisces. This early fascination quickly blossomed, evolving into a holistic appreciation for beauty and well-being, encompassing skincare, haircare, and fashion. It was a natural progression for someone with an innate eye for detail and a desire to explore the nuances of self-expression.
A Husband’s Push: The Birth of a Blog
The turning point in Wardah’s journey arrived after she embraced a new chapter in her life. Marriage, a significant milestone for many, became the catalyst for her digital venture. It was her husband, recognizing her burgeoning interest and creative potential, who encouraged her to take the leap into the world of online content creation. “After I got married, my husband motivated me to start my blog and start posting makeup reviews,” she shares, highlighting the crucial role his support played. This wasn’t just a suggestion; it was an act of encouragement that empowered Wardah to transform a personal hobby into a public platform. The beauty of blogging, she quickly discovered, lay in its inherent flexibility. “Since it doesn’t require a specific time and can be done from anywhere in the world, my blog gave me the freedom to work as per my schedule.” This flexibility proved to be a lifeline, especially as her family grew. “It’s the only reason why I have still been able to sustain it especially after having a baby.” For countless individuals, the dream of a fulfilling career often clashes with the demands of family life. Wardah’s experience offers a powerful testament to how digital entrepreneurship can provide the freedom and autonomy necessary to navigate both.
The Power of Quality: A Diwali Shoot and a Guiding Principle
Even in the nascent stages of her blogging career, when her follower count was still in the modest triple digits, Wardah received an opportunity that would forever shape her perspective. “During the earlier days of my blog, when I had less than 1000 followers, I was approached by Pan Emirates for a Diwali shoot alongside some of the bigger names in the industry.” This unexpected collaboration was more than just a gig; it was a profound validation of her budding talent. “That was my first ever collaboration and honestly I didn’t even feel for a second that I am a novice.” This experience instilled in her a deep sense of confidence and a guiding principle: “That really gave me hope and confidence that numbers don’t matter as long as you are being true to your work.” It was a powerful lesson that genuine passion and dedication resonate far more profoundly than fleeting follower counts, proving that quality content will always find its audience.
Expanding Horizons: The Evolution to a “Mommy Blogger”
Wardah’s journey is one of continuous growth and adaptation. While her roots are firmly planted in beauty and lifestyle, her content has organically evolved to reflect the current phase of her life. “Currently I’m all focused on limited but good quality content and have expanded my niche to mommy blog as well,” she states, a clear indication of her willingness to share more authentic facets of her experience. This natural expansion has resonated deeply with her audience, further solidifying her connection with them. Looking ahead, Wardah has a clear vision for her platform: “I plan on pursuing it full time so taking it slowly, one post at a time.” This deliberate, step-by-step approach underscores her commitment to sustainable growth and her belief in building a lasting legacy rather than chasing fleeting trends.
Navigating Motherhood: Consistency in a Busy Life
Life as a toddler mom, while incredibly rewarding, presents its own unique set of challenges to maintaining a consistent online presence. “Being a toddler mom, I don’t get as much time and space as I used to get so just trying to post as consistently as possible,” Wardah candidly admits. It’s a struggle many parents in the digital space can relate to. However, despite the inevitable time constraints, her dedication remains unwavering. She acknowledges the immense support she receives from her audience, a testament to the strong community she has built. “Thankfully I have built a small but loyal following that understands and stays even if I’m away.” This speaks volumes about the depth of connection she has fostered, proving that a dedicated, engaged audience is far more valuable than a vast, impersonal one. Her community values her authenticity and understands the ebb and flow of life, creating a supportive environment where she can thrive.
Beyond the Hype: Embracing Sustainable Growth
Wardah’s journey also offers crucial insights into the often-overwhelming pressures of the social media world. “It took me a few years to realize that numbers don’t matter,” she reflects, acknowledging a common trap many new creators fall into. “When you are starting out, you do get overwhelmed with others around you who have a huge following but doing half the work.” This honest reflection sheds light on the often-unseen struggles behind the perfectly curated feeds. She openly shares her past attempts to accelerate growth, noting, “I tried everything that a new blogger does to get my content out there, be it collaborations, giveaways or story shout outs.” While these tactics might offer a momentary boost, Wardah learned a valuable lesson: “It only drains your energy and the results that you get are usually instant but then over time it drops which makes it even harder to get back.”
This hard-won wisdom led her to a fundamental shift in her approach. “So now I don’t rush. I take it slowly and steadily and it has honestly given me stable growth with much more engaging community.” This patient, organic strategy has not only led to sustainable growth but has also cultivated a more deeply engaged and loyal community. It’s a powerful message for aspiring content creators: genuine connection and consistent value will always trump superficial metrics. Wardah Hassan’s philosophy is simple yet profound: “Just focus on your content and leave the rest to God. There’s no short cut to success and what comes instantly goes away even faster.” Her story is a beacon of hope, demonstrating that true digital success is built on authenticity, perseverance, and a deep understanding of what truly matters – not just the likes and shares, but the real human connections forged along the way. Do follow her on Instagram.
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